A quote from Carla Copper, Daymon Worldwide’s CEO & President, taken from an article running in Progressive Grocer’s Store Brands magazine, in a feature called “Industry Voice”. The magazine was distributed at this weeks PLMA show in Chicago, IL. You can read the full article titled Apply a Consumer-Centric Approach, here.
Branding
16
Nov 11
Carla Cooper’s “Industry Voice” Feature In Store Brands Magazine.
28
Oct 11
Omega Water Breaks! The Latest Celebrity Trend.
Brooke Burke seen taking an “Omega Water Break” during her work out! But Brooke isn’t the only celebrity drinking Omega Water. Daymon Design’s work on the brand identity, packaging design, and promotional materials for the Omega Water brand were highlighted last month at the annual Emmy Awards.
30
Sep 11
Facebook Timeline // Rethinking Brand Pages
The launch of Timeline, Facebook’s revamped user profile, brings more branding opportunity to Marketers and Designers who wish to target its vast network of users. A whole host of updates, if leveraged correctly, could provide advertisers with a more sophisticated platform to tell a more engaging brand story. Some noteworthy new features include the large image area at the top of the page that can be customized with a picture or promotion and the infinite scroll that prolongs the lifespan of content. With the design of Timeline, brands now have additional customizable space to work with and more freedom to create a unique brand page with a better user experience for its fans.
Read more about Timeline and what it means for online Marketers and Designers:
How Facebook Timeline Might Radically Change the Look of Brand Pages
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May 11
Walmart Tweaks Great Value Brand
Another brand tweak! The blog My Private Brand just posted an article about Walmart redesigning their Great Value brand.
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Apr 11
FUSE Day 1
“Innovate or Die”
With Day 1 closed and some serious evening networking to be done, I am inspired by the person I thought would be inspiring… Karim Rashid. Continue reading →