Some of Spartan Stores new healthy food items were highlighted in a segment of Eight West, a local news show in Grand Rapids, MI. Daymon Design is partnered with Spartan Stores & executes all of the current Spartan & Fresh Selections brands. This includes the healthy items that are featured in the video.
Day 2 promised to be great and did not disappoint. Some amazing keynote speakers… highlighted by Dr. Michio Kaku, world renowned physicist, author and TV personality. And Ricardo Crespo SVP, Creative Chief, 20th Century Fox.
“PROMISE” That’s what a brand is, and what it must be”!
“A brand is the collective of consumer perceptions and expectations – validated by the desired experience.
“Your brand is what THEY (consumer) say it is!
PROMISE is the bridge between YOU and THEY”.
I am inspired by these thoughts and look forward to sharing them in more detail when I return. I sat through some fabulous presentations from Turner Duckworth, BrandImage, Dragon Rouge, GE Healthcare and Sterling Brands.