Interactive

Branding / Interactive / Social Media — 1 Comment
30
Sep 11

Facebook Timeline // Rethinking Brand Pages

The launch of Timeline, Facebook’s revamped user profile, brings more branding opportunity to Marketers and Designers who wish to target its vast network of users. A whole host of updates, if leveraged correctly, could provide advertisers with a more sophisticated platform to tell a more engaging brand story. Some noteworthy new features include the large image area at the top of the page that can be customized with a picture or promotion and the infinite scroll that prolongs the lifespan of content. With the design of Timeline, brands now have additional customizable space to work with and more freedom to create a unique brand page with a better user experience for its fans.

 

Read more about Timeline and what it means for online Marketers and Designers:

How Facebook Timeline Might Radically Change the Look of Brand Pages

Why Facebook Timeline Will Be Huge for Brands

What Facebook’s Changes Mean for Marketers

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17
Jun 11

How Social Media Affects Our Lives

Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage?

Source: SearchEngineLand.com

Read more »

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24
May 11

Brightcove App Cloud Unveiled

Brightcove Inc, the cloud content services company unveiled Brightcove App Cloud™, a content app platform for building and operating powerful native apps and touch websites for Apple iOS and Google Android smartphones and tablets. App Cloud combines an open HTML5-based development model with intelligent cloud services for cross-platform compilation, automated app distribution, analytics, advertising, and connectors for content management systems and other cloud services, making app development and management more efficient and cost effective than ever before. Read their press release to learn more.

Brightcove App Cloud

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19
May 11

Canon Technicolor CineStyle

On April 5th 2011, Technicolor announced a strategic partnership with Canon USA to create a suite of creative tools for cinematographers using Canon’s video-capable DSLRs. The first release was the “CineStyle” Picture Style for the EOS system, which was announced at the 2011 NAB Conference in Las Vegas. Here is a excerpt from Technicolor’s CineStyle webpage:

“The Technicolor CineStyle provides better dynamic range of the captured content. This allows for greater artistic freedom during shooting (as the look does not have to locked in during shooting) as well as during the color correction process in postproduction. Acquisition with Technicolor’s CineStyle will generate what appears to be a flat, de-saturated looking image. While this image may appear unappealing and undesirable, it is in fact an ideal starting point for post-production and color correction.”

Below is an example of what the Technicolor CineStyle Picture Style for the Canon EOS system can accomplish. The original shot is straight out of the camera and the overlay is after the recommended S-Curve Look Up Table (LUT) is applied to the footage.


Canon Technicolor CineStyle on Canon 60D

Visit Technicolor’s CineStyle page to learn more:
technicolor.com/​en/​hi/​cinema/​filmmaking/​digital-printer-lights/​cinestyle

SHOT WITH:
• Canon EOS 60D
• Sigma 50mm ƒ2.8 Macro

COLOR CORRECTED WITH:
• Adobe Premiere Pro
• Red Giant’s Magic Bullet LUT Buddy 1.0

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18
May 11

Video Interviews

Over the course of the past four years now, the imagery group has been using video to capture the thoughts of associates for everything from top-level corporate communications to personal tributes for long-standing retirees of the company. As Daymon Design continues to move forward with regards to technology and media with the advent of DSLR video, I thought it would be an apt time to have a brief retrospective that highlights our range as well as how far we’ve come.

Daymon Worldwide International Team Video Message

President’s Message to Daymon Interactions

Milton Sender & Peter Schwartz

Daymon Worldwide ESOP – Tiffany Wilburn

Daymon Worldwide ESOP – Greg Pierce
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11
May 11

2011 ECRM Video Recap

As part of Daymon Design’s involvement in the 2011 ECRM: Private Brand Foods and Meal Solutions EPPS, we were tasked with creating a video recap to accompany an article which, together, would summarize the success of the event and the impressions gained by its attendees. To accomplish this, Chris Powell and I spent our time at the event recording the general session keynotes, taking both candid and location photos and footage, and documenting the thoughts of the event’s participants in video interviews. The final piece shows off some of the more interesting shots we captured as well comments regarding the event and Daymon’s involvement.

2011 ECRM Video Recap on Vimeo

ECRM Day 1 Recap
ECRM Day 2 Recap

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27
Apr 11

In-Store Sales Begin at Home

Great article on a topic that’s been near and dear to our hearts for years now! As we’ve seen so many other industries adapt their selling message and strategies to embrace online browsing and review – our primary grocery clients have been waaaaay too slow to adjust and capitalize on this new consumer decision-making process. Maybe more industry press will help them to move!

Article: In-Store Sales Begin at Home
Source: The Wall Street Journal